Curiosity is a part of human nature. The modern-day advancement in technology is producing new technologies to create a better life and is making information accessible in many forms (printed or electronic media). However, much of the information accumulated so far is out of the reach of the people who need it. Information distortion and gaps in data delivery are two common problems due to the absence of media that can serve as a hub for delivering and transferring information and knowledge.
GEKKO studio is an audio-visual unit of PT. Poros Nusantara Media (Telapak bussines unit) dedicated to delivering and sharing messages through the web and audio-visual media. GEKKO designs simple but effective messages for each target group while at the same time respecting the principles of information transparency. GEKKO is dedicated to bring “the centre of knowledge” to “the target groups” by eliminating the current distortion through easy-to-understand design aimed to deliver know-how information to open room for inspiration and improvement to the target groups’ skills. GEKKO works with community groups in both rural and urban areas in issues such as how to improve information for health and sanitation services, the environment, education as well as economic and cultural enhancement.
In the last 10 years, GEKKO (the multi media unit of Perkumpulan Telapak) has produced a considerable number of audio visual products associated with environmental issues and promotion of community’s role in protecting and conserving their environment. GEKKO’s documentary videos and various reports have been proven to be an effective campaign tool and have brought about positive changes at both policy-maker and grassroots level.